We at SkyeTek are lucky to be exposed to ideas in their infancy. Lots of
ideas. Working for SkyeTek, where we are focused on the embedded reader
market, the ideas about how RFID will change the world go way beyond
tracking goods. We sit with customers every week who tell me about their
visions. Some simply want to improve existing products by adding RFID
as a feature to do the same thing they’ve always done – but better.
Others are integrating RFID with sensors, controls, wireless networks,
and other technologies to create new and unique products. If even a
small percentage of these ideas succeed, we stand to see a revolution
in retail marketing, life-changing advances in medical treatment, a
change in what we carry in our pockets, and countless other
improvements in the way we move through our day. We might even have
more fun on our vacations. (We're still engineers at heart, so we love
automation and streamlined processes).
There has been much press in the last few months about
security and privacy concerns related to RFID technology. Even The
Today Show had a segment questioning whether the new smart cards were
really that smart. First of all, I think it’s GREAT that RFID-enabled
technologies are entering the American vocabulary on morning shows next
to what to wear for fall and how to cook the best Thanksgiving turkey.
Surely, this is a positive indication that RFID is starting to take
hold and becoming more relevant to our everyday life. But to address
the controversial issues surrounding RFID, these are nothing more than
challenges that will take time and creativity to overcome. And
overcoming these challenges is what makes working with emerging
RFID is still a relative newborn in terms of mass adoption. Of
course, the internet wasn’t born overnight, barcodes took 30 years to
become pervasive, and the evolution of cell phones and other mobile
computing and communication devices is still evolving. All of these
technologies changed the way people live, and we are excited to think of
all the ways that RFID is likely to do the same.
These entries will focus not just on the
neat ideas that will revolutionize the way we live our lives, but also
discuss the associated challenges whether they be technical, political,
social, or economical. By discussing these issues, I hope to open a
dialogue for creative solutions that we at SkyeTek are now and continue
to be aggressively involved in solving.